Wednesday, September 30, 2009

Aline Smithson on 52 Editions

Aline Smithson of Lenscratch fame, is the featured photographer on 52 Editions this week. The print, titled Favorite Condiment, was taken on a road trip to Death Valley. If you are interested in purchasing, the details are as follows:

8.5"x11" Archival Pigment Print
Limited Edition of 275
$45.00 Unframed
$125.00 Framed

This edition will remain at this price for a week. After that date, if not sold out, it will be available in the catalog at a price of $75.

If you are interested, go to the 52 Editions site.

Created by Arnaud Gregori, 52 Editions presents a new original photograph, each week. Here is what what it's all about:

52 Editions is the anti-gallery

Our weekly goal: to demolish the misconception that collecting great photography is a privilege solely for the hoity-toity. We're knocking it off its pedestal, and bringing it live, to your walls.

As the cliche goes, beauty is in the eye of the beholder. And the eye behind 52 editions, Arnaud Gregori, is no ordinary beholder. A curator and all around international man of the photo world, Gregori is also a self-proclaimed French snob. Translation: he has the exquisite taste and the chops to back that up, having spent hardcore time working with pro-photogs. Seriously, trust a frere.

Here's how it works: each week, 52 Editions features a different photograph for $45, published in a limited edition of 275. This postmodern approach to art dealing is more about spreading shutterbug love than making a buck. It's contagious, let's start a pandemic...

The photographs we feature are selected on a case-by-case basis. So, if Gregori thinks its good, it doesn't matter whether the artist is an amateur or professional, famous or anonymous. It doesn't matter to our prices either.

Making each photo inexpensive means if you love it, you can buy it. If we have it our way (and artsy-fartsy elitists be damned, we mean to!) a piece of art you've purchased isn't always a bank-breaking, life-long commitment. It's a gift to yourself, or a gift for another

We hope to continuously expose you (you didn't really think you'd get through this without a darkroom pun, did you?!) to great works of art that will make your day as much as they make ours.

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