Monday, November 29, 2010

Fraction partners with The New Mexico Museum of Art

New Mexico Museum of Art

Fraction Magazine partners in presenting Earth Now,
Museum’s on-line exhibition of contemporary American photographers
Brook Reynolds, Ultimate, 2007
Santa Fe, NM (November 29, 2010) - Earth Now: American Photographers and the Environment opens at the New Mexico Museum of Art April 8, 2011 and its online component can now be found on the web at http://earthnow.nmartmuseum.org.

Fraction Magazine, the on-line magazine of contemporary photography, will partner with the museum in presenting and expanding the exhibition’s web site.

Katherine Ware, exhibition curator and the museum’s Curator of Photography, selected works for Earth Now showing how a range of contemporary landscape photographers are responding to some of the most pressing  environmental issues of our time, such as energy consumption, changing agricultural practices, toxic waste, and the human relationship to animals and the land. Twelve photographers will be highlighted in the Earth Now on-line exhibition.

The museum’s first socially optimized exhibition will showcase some 104 images - from Ansel Adams and Eliot Porter who place the exhibition in historical context to Subhankar Banerjee, Daniel Handal, Brad Temkin, Dornith Doherty and Sharon Stewart. There will also be a blog, a wide range of videos, podcasts of lectures, and links to other sites. The Earth Now site itself will be its own ecosystem remaining an active forum through the run of the gallery exhibition ending August 29, 2011 with frequent additions of fresh content.

One prominent link on the site will take the viewer from Earth Now to Fraction Magazine. The magazine’s participation greatly enlarges the exhibition’s scope - presenting expanded portfolios of the artists in Earth Now; a related exhibition of photographic work selected by Fraction Magazine founder and editor, David Bram; and, an additional selection of works Ware discovered after curating Earth Now, with an emphasis on New Mexico photographers.

This partnership recognizes the evolution toward an on-line presence taking place in traditional media and museum exhibitions. Speaking for the museum, Ware comments that; “We are exploring new territory with this on-line exhibition preceding the gallery opening in April. One of our goals is to give viewers a chance to engage with the photographs over time and to encourage them to comment and respond. We want the museum’s resources to be available to everyone and the site, along with the opportunity to collaborate with David Bram and Fraction Magazine, open up the conversation to a broader audience."

Bram said of his partnering with the museum on this exhibition; “I am thrilled to be working with the Museum and with Katherine Ware, as I believe this is a monumental show that will once again put New Mexico on the global map for contemporary landscape photography.  I am also excited about the ability to extend the physical show to the on-line world, and to bring more museum quality photography to the growing Fraction audience." Fraction Magazine can be accessed at www.fractionmagazine.com.

Media Contacts:
Steve Cantrell, PR Manager
DCA / Museum of New Mexico
505-476-1144
505-310-3539 - cell
steve.cantrell@state.nm.us
                  
David Bram, Publisher and Editor
Fraction Magazine
fractionmag@gmail.com

Katherine Ware, Curator of Photography
New Mexico Museum of Art
kate.ware@state.nm.us

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The New Mexico Museum of Art was founded in 1917 as the Art Gallery of the Museum of New Mexico . Housed in a spectacular Pueblo Revival building designed by I. H. and William M. Rapp, it was based on their New Mexico building at the Panama-California Exposition (1915). The museum's architecture inaugurated what has come to be known as " Santa Fe Style." For nearly 100 years, the Museum has celebrated the diversity of the visual arts and the legacy of New Mexico as a cultural crossroads by collecting and exhibiting work by leading artists from New Mexico and elsewhere. This tradition continues today with a wide-array of exhibitions with work from the world’s leading artists. The New Mexico Museum of Art brings the art of New Mexico to the world and the art of the world to New Mexico.  The New Mexico Museum of Art is a division of the New Mexico Department of Cultural Affairs.
  
Fraction Magazine (www.fractionmagazine.com) features the best of contemporary photography, bringing together diverse bodies of work by established and emerging artists from around the globe. Each monthly on-line issue focuses on a central theme, creating an implicit dialogue between differing photographic perspectives. Fraction also offers in-depth photography book reviews. For his outstanding work, David Bram, Fraction's editor and publisher, was selected as the 2010 recipient of the Griffin Museum's Rising Star Award. Bram is also a fine art photographer and juries many competitions. Fraction Magazine is based in Albuquerque, NM

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